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For too long Examples include Valentine's Day, Mother's Day, Women's Day, the beginning of the school year or May Day. trends these are the most difficult from a marketing point of view, because they appear unexpectedly as a result of fashion or unexpected circumstances. As an example from the recent past, there is a sharp increase in demand for disinfectants after the outbreak of the pandemic, or interest in Koral's Ekipa ice cream after its launch on the market.
They are not full fledged seasons, because they do not occur cyclically. Each of these seasons is slightly different and requires a specific approach from a marketing point of view, although of course there are whatsapp mobile number list actions worth taking for each of them. Trend analysis In the case of seasons, an important element of activities is to determine when there is an increase in interest in given products or types of services. We may think that we know perfectly well when this activity becomes.
Greater because thats when the profits from the activity increase. However, the moment of purchase does not have to coincide with the moment of increased interest. For example, if we sell tires, it may turn out that our season begins not when drivers start buying new tires, but, for example, a month or. months earlier, because then they start comparing offers from different stores. We will find out when the season starts in our business by looking at the statistics from Google Analytics.
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